Political Views and Economic Development

Political views have a lot to do with economic development. While some folks would like to wish politics away from the ED arena, that isn't likely. Therefore, it is important that economic developers smarten up on politics and the different groups out there. There is more to the more than just R's and D's. Read on

The Pew Research Center's Political Typology is a longstanding effort to sort voters into homogeneous groups based on their values, political beliefs and party affiliation. The current report is based on a two-part survey of 2,000 Americans interviewed in December 2004, most of whom were recontacted to follow up on current political issues in March 2005. The new analysis divides the American public into nine distinct groups, each with their own unique outlook on politics and the issues of the day. This is the fourth Political Typology study, following previous studies in 1987, 1994 and 1999.

Contrary to the widespread impression of a nation only divided into two unified “red” and “blue” camps, our latest survey finds important cleavages on values and basic attitudes within each party. As a result, both parties face internal challenges as well as opportunities to expand their constituencies. While Republicans have made strong and election-determining inroads among independents, divisions over social and domestic issues may make it difficult for them to consolidate and build upon that advantage. Democrats, however, must deal with a more diverse constituency that is sharply divided on social and cultural values.

More at Pew Research Center.