Have You Noticed: The Diversifying Disney

Yes, Disney is changing, and in ways that could pose greater competition in other segments of the vacation destination market. This is a relevant trend you should be aware of if your area is attempting to grow its travel and tourism industry.

Disney has indicated that it will try offering a growing array of vacations outside the Magic Kingdom, including tours of Hawaii and Wyoming.

Disney already has expanded into cruise lines and time-share style vacation clubs as it looks to expand its brand into new markets

This summer Disney will test high-end guided tours in Hawaii and Wyoming, even though characters like Mickey Mouse and Donald Duck will not be part of the experience.

More here.