Economic Development Futures Journal

Wednesday, August 03, 2005

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If the Shoe (Company) Fits, Buy It

Things are changing in the sporting goods industry. Here is one you might want to pay some attention to.

Germany's Adidas-Salomon is to buy rival sporting goods firm Reebok in a deal worth 3.1 billion euros ($3.8 billion), Adidas said as it posted a forecast-beating second-quarter profit.

Adidas, the global number two in the sporting goods industry after Nike, is buying all outstanding shares of Reebok, the number three, for $59 per share in cash, Adidas said in a statement.

My question to you is this: If your area has a sporting goods manufacturing presence, and fewer here in the U.S. do, what impact will these moves have your area?

Source: Various Wire Service reports

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