Nation Branding and Lessons for Economic Development

Nations have brands. Just ask the French about their reputation for wine. Ask the Germans about their reputation for cars.

How does your national brand shape how your geographic area is perceived for economic development? Are you capitalizing on your national brand to create an advanatage in branding your community, region, or state for economic development?

Who has experience dealing with nation-branding? The Anholt-GMI Nation Brands Index is the first analytical ranking of the world's nation brands. Each quarter, the company polls its worldwide panel of consumers on their perceptions of the cultural, political, commercial and human assets, investment potential and tourist appeal of several developed and developing countries.

To learn more, download a short report about the Anholt-GMI Nation Brands Index here.

Happy branding!