More on Customer Relationship Management (CRM) for EDOs

I said in an earlier article that CRM makes sense for EDOs. It does. One thing I would add is that it must be done right, otherwise EDOs could run into some of the same CRM problems that are facing businesses.

If you are instituting a CRM system in your ED organization, read this Context Magazine article about what has gone wrong in business CRM systems. Heed the advice given by companies...because they just might raise some of these issues when your organization when you tell them that you want to CRM 'em.