Corporate World Not Really Capitalizing on Civic Commitment

A majority of major companies concerned with corporate responsibility issues acknowledge that they lack an active strategy to develop new business opportunities arising from meeting these citizenship and sustainability needs, according to a report released today by The Conference Board.

The report is based on a new survey of 198 medium to large multinational companies. It is the first report issued by The Center for Corporate Citizenship & Sustainability, just launched by The Conference Board, to help senior executives seize opportunities and avert risks stemming from corporate social responsibility issues.

Nearly half (46%) of the responding companies say that corporate citizenship and sustainability are major sources of business opportunity and not only sources of business risk alone. When added to the 44% who see these issues as sources of both risk and opportunity, a total of 90% of participating companies say their company's approach to corporate citizenship and sustainability issues reflects at least some belief in the potential rewards.

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