Economic Development Futures Journal

Monday, September 04, 2006

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Integrative Medicine: The New Wave

Integrative medicine, more prevalent in the western United States than on the East Coast, takes a whole-person approach to health care, integrating therapeutic massage, hypnotherapy, Reiki, healing touch, acupuncture and Chinese herbal medicine with allopathic, or modern, medicine.

If it sounds way out there, it's not. Complementary medicine, which means treatments not typically taught in medical schools, is a $40 billion-a-year industry. One out of two Americans has consulted a practitioner of complementary medicine. It's growing and someday may overtake what we consider mainstream medicine today.

Are your local healthcare institutions getting with the "new sciences?" They should be. They might not survive if they don't.

Read more here.

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