Economic Development Futures Journal

Tuesday, November 08, 2005

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Trying to Attract Major Specialty Retailers to Your Area?

All specialty retailing industry sectors are heavily dependent on consumer spending. Since, consumer spending represents two-thirds of the U.S. economy these specialty retailers become extremely vulnerable to wide economic swings.

Specialty retailers are heavily dependent on sales during the Christmas selling season. This period is measured as the time period between Thanksgiving and Christmas eve. In fact, some retailers generate over 50% of their profits during the year at this time period. This has become an extremely important barometer for a retailers success. Yearly profits hinge on their performance during the Christmas selling season. These retailers must do a good job of managing their inventory levels, personnel needs, and style/fashion trends to ensure they will not lose a consumers' business during this period.

An important performance measurement in the retail industry is same store sales. Same store sales are defined as sales at stores that have been opened at least one year. Same store sales provides an important gauge on which to compare the growth of established stores. If same store sales are rising for a retailer, it may indicate that the firm has enhanced its production, warehousing , purchasing, or promotion efficiency. Declining same store sales may be an indication of poor physical distribution management or an economically declining geographical region or locality.

Specialty Retailers ( as well as General Retailers) face significant business risk as follows:

-Weak or no price flexibility
-Little Customer Loyalty.
-Unpredictable Sales
-Intense Price Competition
-Low barriers to Entry
-Overcapacity of Retail Units
-New Channels of Distribution
-Difficulty in Attracting and Retaining Labor.

Contact ED Futures for a price quote on a full pharmaceutical industry profile. Email: dtia@don-iannone.com. Tel: 440.449.0753.

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