Consumer Creative Advantage

Consumers are not so dumb. Finally, businesses are awakening to the creative genuis residing in those who buy and use their products and services.

How and why are smart companies harnessing the creativity of their customers? That's the question. Click here to get the answer.

Maybe we should apply this same thinking to our work in economic development. I would bet there are several creative ideas local businesses would have about how to improve the location product we offer them. And yes, I know that many of you are on to this idea and have asked your local companies this question. After you read the article, give some deeper thought to how the ideas in the article can be applied to our ED work.