The Power of Friendliness

We look to cost-competiveness, knowledge, technology, talent, community readiness, and many other things as sources of competitive advantage for economic development.

Is it possible that being a friendly and welcoming place could be an overlooked source of advantage for communities?

I see so much jealousy, resentment, anger, fear, and ego in the places where I work. People don't converse. They don't like each other. They only care about their own selfish interests. They really do not show much friendliness and genuine concern for human beings. Maybe we would do a better job of retaining and attracting people, jobs, and businesses if we simply created friendlier places that made people feel welcome.