London Olympics Bidders Hope Events Pay Off

London Olympic bid leaders hope new research showing the economic benefit of staging major sporting events will convince doubters that hosting the Games in 2012 will not be financial burden to the country.

A report by researchers at Sheffield Hallam University shows in nine of the 16 major sporting events they studied, additional expenditure of more than £1.45million was generated.The events covered a wide range including golf, judo, athletics, swimming and cricket. Most of the extra income came from spectators, who spent an average of just under £50 per day, though the highest spenders per head were the media, who registered an average daily outlay of £100.

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