Economic Development Futures Journal

Monday, December 15, 2003

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Check Out What the Danish Are Doing

Invest in Denmark is offering an advanced benchmark database tool to help attract new investments and jobs to Denmark. The new decision-supporting tool is a free service to potential foreign investors and has led to such major names as US computer company Dell employing 50 new people in its Scandinavian office in Copenhagen.

The practical and powerful benchmark tool enables rapid and objective differentiation of potential investment locations. Besides being an inherently customised analytical tool, it enables investors to quickly identify the pivotal issues influencing choice of location and thus improve the speed and quality of the decision making process.

The comprehensive benchmarking service covers a range of sector interest. In the areas of Life Sciences, IT and Contact Centres, the benchmarking tool provided is developed by IBM Location Services, and for Corporate HQ Location Invest In Denmark has developed its own tool using a quality-cost matrix which allows objective comparison of Denmark with up to 16 different European locations. All data is kept constantly updated and is fully referenced.

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