Michigan Takes Aim at In and Out-of -State Students

The MichBio BioConnections Program, a collaborative effort between industry partners for life sciences recruiting, business and workforce development in Michigan, and the Michigan Economic Development Corporation (MEDC) have joined forces for the MiCareer e- newsletter. The first issue of MiCareer is scheduled for early September 2003 with a target audience of 17,000 junior and senior college students in Michigan and the Midwest.

This newsletter is delivered directly to students in the Midwest -- Michigan, Ohio, Indiana and Illinois -- and supplies a host of engaging topics to reference during the important job-search process. Readers will find these features in every issue:

- Job Opportunities from information technology and life sciences to engineering.
- Feature Articles: Each month, an article on the business, technology and culture that's driving Michigan.
- MiCompany Profile: Michigan is home to many cutting edge companies. Students receive all the vital stats as the newsletter spotlights one high-tech, high-pay company each month.
- MiPlaces: Every issue discusses a Michigan community, region, lifestyle and culture.
- MiEvents: A one stop source for all the industry seminars and networking events.

Will it work? Are students willing to read direct mail or email flyers from the State of Michigan? My experience in working for a university for 15 years is that you are lucky if students read required assignments for their classes, let alone extraneous flyers and brochures they receive in their campus email boxes. What works better? Show up on campus and have informal conversations with students on their terms and in their environment. Now that's an idea!

Read more here.