Massachusetts Launchs New $1 Million Marketing Effort

Feeling overlooked and misunderstood, Massachusetts officials have announced the launch of a new $1 million economic development marketing campaign to attract more attention to the state. Half of the money will come from businesses and economic development organizations.

The marketing blitz will include national newspaper ads and mailings with personal sales pitches from Massachusetts Gov. Mitt Romney, a former venture capitalist.

The campaign will include newspaper ads in The Washington Post and direct mailings to chief executives who will be making expansion decisions in the next 18 months, said Michael Hogan, executive director of MassDevelopment.

One million dollars is not a lot of money for a statewide marketing effort. Because of the economic environment however, it is much harder to raise money for ED marketing. Massachusetts' timing may be good at this point, as the economy continues to slowly grow stronger.

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