Economic Development Futures Journal

Sunday, April 23, 2006

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Latest on ED Advertising

An ABC television affiliate in Los Angeles crushed commercials starring Las Vegas Mayor Oscar Goodman. The ads tout Nevada's business-friendly atmosphere and rip California for high taxes, workers' compensation costs and electricity rates.

"KABC wouldn't run it because it was too anti-California, and they found it offensive," said Diane Pappas, media director for Shonkwiler Partners, the advertising agency that came up with the campaign for the Nevada Development Authority and placed the spots with various California media outlets.

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