What is Technology Roadmapping?

Technology roadmapping in Canada is a planning process that is driven by the projected needs of tomorrow’s markets. It helps companies to identify, select and develop technology alternatives to satisfy future service, product or operational needs. It brings together a team of experts to develop a framework for organizing and presenting the information to make the right technology investment decisions. And it provides a way to leverage those investments.

Given a set of needs, technology roadmapping defines the critical requirements and performance targets that must be satisfied by certain time frames if a company is to meet the demands of future markets. It also identifies the technologies a company should develop to meet those targets. Finally, it provides the information needed to make trade-offs among different technology alternatives.

The concept has gained widespread recognition in U.S. business. The American firm Motorola, for example, has seen tremendous returns on the technology roadmapping it did back in the late 80s. Other ambitious companies have learned from Motorola’s success and have made technology roadmapping a central part of their business planning. Canadian companies are now beginning to realize just how powerful this planning tool can be.

Learn more about technology roadmapping in Canada.