ED Futures Newsletter

Dear ED Futures Subscriber:

How open are you to to new ideas? I try to stretch my mind on a regular basis. I just finished reading Patricia Aburdene's Megatrends 2010, which is a real delight from my standpoint. If you liked the earlier Megatrends series by John Naisbitt and Aburdene, you might like this one.

Here is a short synopsis. Today's business world is undergoing massive change. As corporate scandals, the tech bubble and a mistrustful public compel business to demonstrate ethics, trust and integrity, a grassroots movement of CEOs, investors, consumers and "ordinary" managers are living the ideology of Conscious Capitalism.

Megatrends 2010 tells you how to capitalize on the changes ahead. Highly successful business leaders at all levels are themselves using a variety of consciousness transforming practices and encouraging their colleagues to affirm socially responsible values at work. As more people turn inward to embrace spirituality and values, leading-edge companies have discovered that social and environmental values enhance profit and productivity.

By design, the book challenges conventional wisdom and opens the floodgates to the next paradigm to shake the planet. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.

Key Points from Megatrends 2010 include:

1. Explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility.

2. Shows that more than 63 million Conscious Consumers prefer to buy from companies who share or reflect their values and lifestyle.

3. Describes the surprising power of conscious techniques to enhance productivity.

4. Shows that socially responsible and green funds often outperform mainstream mutual funds.

5. Explores the New Economy of Consciousness and the quest for ethics in business within the legal confines of modern capitalism.

For some, the book may be a bit too "new agey," and for others, it casts a very believable vision of where business and the economy are headed.

Take a look and let me know what you think. You can buy the book at Amazon.com.

Here are some articles from the ED Futures website you might find interesting:

Industry Profile: Commercial Airlines

No Job Gains in Inner Cities

Iowa is Gaining Ground

Education Matters

New Themes for Parks

Economic Developer as Social Entrepreneur

Target Industries: Wineries

Target Industry: Misc. Capital Goods

Refer your friends to ED Futures. They can sign up using this link.

As always, we look foward to hearing from you.

Sincerely,

Don Iannone
Publisher
Email: dtia@don-iannone.com
Tel: 440.449.0753