Economic Development Futures Journal

Monday, December 26, 2005

counter statistics

Christmas Eve Sales Report

U.S. retailers faced slower-than-expected traffic in stores on the last shopping day before Christmas as extended hours and steep discounts failed to draw a big crowd of shoppers.

"I don't think the day is the kind of day that retailers thought it would be," said Britt Beemer, head of America's Research Group, which surveys consumer spending habits. "Christmas Eve is seldom the big day because of the fact that so many consumers ... want to be home."

U.S. retailers were counting on strong demand on Saturday to make up for solid but unspectacular sales so far this holiday season. The Saturday before Christmas has become the busiest shopping day of the year as consumers hold out for last-minute discounts.

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