Economic Development Futures Journal

Tuesday, November 01, 2005

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Company Profile: Honda Motor Company

Honda is very important to Ohio and some other U.S. states. This is a company to watch in the future. ED Futures sees "adjustments" ahead.

Contact Don Iannone for a price quote on ED Futures more in-depth research profile of Honda Motor Company. Tel: 440.449.0753 or by email" dtia@don-iannone.com

Here are a few tidbits on Honda...

Honda is enjoying brisk motorcycle sales, particularly in Asia where motorcycles are a popular mode of transportation. In North America, Europe, and at home in Japan, Honda has introduced new models of sport bikes. Honda has also completed the conversion of its entire motorcycle lineup to cleaner-burning four-stroke engines.

On the automotive side, Honda gained market share in the US through its entry to the light truck segment with the Ridgeline pickup. In Europe Honda is capitalizing on the popularity of diesel models, and in China the company is selling a lot of cars as the Honda brand grows in popularity. Sales have been flat in Japan, but Honda responded by tightening up its domestic sales organization.

Going forward, Honda is planning on modest growth, primarily in the US and China, but believes growth will be tempered by increasing fuel and raw materials costs as well as fluctuations in foreign currency exhange rates.

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