Brand Oregon

Simply put, it's the concept of creating an omnibus brand for Oregon to unify state communication and marketing efforts. Brand Oregon is one of Oregon Governor Kulongoski's top economic development priorities. His commitment to marketing Oregon under a unified "brand" recognizes the need to leverage statewide marketing efforts to create more impact and bring about positive economic returns to Oregon businesses and the state's economy. Brand Oregon marketing also is one of 12 key initiatives identified in the Oregon Business Plan. The Brand Oregon campaign was unveiled in 2003.

The goals of Brand Oregon are to: 1) create a set of branded messages with a unified look and feel that works for varied industries and state communications; 2) to be in charge of our own story; 3) to sell more Oregon products and create more business opportunities through branded marketing efforts; and 4) to deploy a multi-faceted, long-lasting campaign and with staying power. The focus for 2004-05 is on tourism, agriculture and business recruitment, and on coordinating with state agencies on external communications.

Learn more here.