Iowa's New Marketing Campaign

The Iowa Department of Economic Development has launched a new state marketing campaign. It incorporates the department's slogan "Iowa: Life Changing" into advertising, Internet sites and glossy folders and brochures.

Using $6 million in marketing money provided by the Iowa Legislature as part of the Iowa Values Fund, the department has assembled a multimedia approach to selling Iowa to businesses and people outside the state and to generate enthusiasm on the part of those already living here.

More here.