Kansas Works on Its Image

Starting with a Web site that hints at the campaign to come, Kansas commerce officials are investing in developing a new "brand" for Kansas, one that will help the state market itself to businesses looking to relocate and tourists seeking a new destination.

The state is teasing that brand through a web site, htp://www.thinkkansas.org. Visitors are asked what's the first thing that comes to mind when they think of Kansas.