Average Guy Philanthropy

We are conditioned to think that it is the "big donors" that make the greatest difference in charitable giving. It is true these individuals play a key role. It is also true that the little guy makes a big difference. That is the message in a recent Business Week article on this topic. Maybe EDO's should be paying more attention to smaller contributions to build their funds. This strategy is not a substitite for your founder's funds, but they can make a difference.

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