Michigan Displays Cities' Charms on the Web

The quest for cool has gone online, where state officials hope smart, hip twenty-somethings realize their dream career right here in Michigan’s cities and suburbs.

The state this month launched MiLife, MiTimes, an online magazine to immerse Michigan’s young adults in the state’s restaurants, clubs and corporate community. The e-zine is part of Gov. Jennifer Granholm’s “cool cities” initiative aimed at persuading educated young people to choose a career in places like Michigan over uber-hot spots such as Chicago or San Francisco.

“The whole issue is work force. We need to make sure we’re selling our story and attracting the best possible work force to stay or return to the state,” said George Zimmerman, senior vice president of Travel Michigan & Business Marketing, an arm of the Michigan Economic Development Corp., which developed the e-zine.

More here.