New Ohio Business Development Coalition

The State of Ohio, working together with Ohio business, is poised to do a better, more aggressive and more focused job of marketing our state as a world-class place to do business.

The result of this strategic partnership is the Ohio Business Development Coalition, a new public/private-sector partnership that is taking charge of Ohio’s marketing message. The coalition’s goal is to improve the image that Ohio projects to the rest of the world, bringing an out-dated “rust belt” image into line with 21st Century reality and focusing the mixed messages that were too often sent in the past. By developing and marketing an Ohio brand image, the coalition will project the values and benefits that Ohio offers to the world.

When in place by the end of 2004, the Ohio Business Development Coalition will develop sales tools for targeted industries, coordinate marketing efforts with local and regional development organizations, and then coordinate efforts to pursue new business opportunities for Ohio.