Offshoring Backlash

A CIO at a famous Fortune 100 manufacturer has a recurring nightmare: As he continues to lay off American IT workers and move their jobs offshore to places such as India, never to return, American public opinion suddenly swings violently against globalization. He and his company are demonized, and Americans boycott his company's products. "Public perception isn't always accurate, but it counts for a lot of things," he says, after insisting on anonymity. "We don't want a situation where the public sees us as a malevolent force and takes it out on our products."

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