Minnesota Tourism Marketing

We have been doing some tourism related work. Wanted to share a summary of Minnesota's tourism marketing plan, which I ran across in my research. It's concise and points to strategic areas of focus and core strategies, which are two key elements of a sound tourism marketing plan.

Mission

To promote and facilitate increased travel to and within the state of Minnesota.

Goals

- Sustain and grow travel-related sales.
- Increase nonresident travel.
- Stimulate travel in-state by Minnesota residents.

2004 Marketing Strategies

- Develop results-driven advertising and promotions that market Minnesota as a travel destination.

- Implement an integrated media and public relations plan that expands the scope of tourism marketing.

- Develop regional and statewide marketing partnerships with the tourism industry to avoid duplication of efforts and extend reach of Minnesota tourism promotions.

- Provide quality travel information and services that meet customers’ needs and interests.

- Promote Minnesota as a destination for group tours and vacation packages.

- Promote international travel to Minnesota, focusing on targeted markets.

- Identify travel experiences with potential for increasing tourism in Minnesota, and facilitate product development in these areas.

- Raise cash and in-kind resources to extend Minnesota marketing.

- Provide strategic leadership for tourism initiatives and related policy development.