Economic Development Futures Journal

Friday, July 02, 2004

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Celebrity 100 List

This is the age of the Insta-Celebrity. Fame has never come so quickly and been prized so highly -- yet rarely has it been so expendable and evanescent. Last year Jennifer Lopez and Ben Affleck were the Hollywood power couple, gracing most major media outlets and placing fifth and seventh, respectively, on the Forbes Celebrity 100 list.

Why should economic developers pay attention to these celebs? Because each one of them is a major economic generator. How can your community tie into these stars' wealth?

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