Museums Must Market Themselves

Many of you reply on your museums and other art/cultural institutions to help stimulate your local/regional tourism market. Here are some ideas for you from Michigan.

It's no secret that cultural institutions especially are feeling pinched by the slow economy. State money for the arts has decreased, as have donations from corporations, foundations and individuals. In this climate, Michigan's art museums are struggling, but surviving surprisingly well.

Not only are Michigan art museums surviving, some are planning or conducting multi-million dollar expansions. Credit that coup to inventive marketing, together with thoughtful cutbacks in exhibitions and programming, and with calibrated teamwork by staff members.

More here.