ED Branding: Utah...Where Ideas Connect

I have been looking at several economic development branding strategies. Here is the one used by Utah:

Brand Message: Utah...where ideas connect.

Five central themes are being pushed under the idea:

1. Growing Workforce - Utah workers are young, dedicated and highly educated. Their numbers are growing at twice the national average.

2. Education Oriented - Utah is producing more graduates than ever before from its 12 universities and colleges, including three major research universities. The state continues to lead the nation for investment in research and higher education.

3. Tech Savvy - With thousands of technology companies thriving here, Utah is often ranked among the top high-tech hot spots in the country. Utah is also known as one of the nation's most wired states.

4. Affordable - Thanks to low labor, energy, tax and lease rates, the cost of doing business is lower here than in other technology hot spots.

5. Recreation Minded and Livable - Clean air and water. Free-flowing traffic. Safe communities. Stunning natural landscapes. And above all, the best recreation in the world.

Here to read more.