New Team NEO Chief Says It Starts With an Attitude Change

Team NEO is the new regional business development and marketing organization that aims to strengthen economic development across the 13-county NE Ohio region. According to a recent interview with Crains Cleveland Business, the organization's new chief, Bob Farley, says the job is doable and the region needs to start with a change of attitude about regional economic development assets and what the region is capable of growing and developing. He says we need to do a better job of talking about the region's successes. As I look around the country, that is something that other regions, including Pittsburgh, Phoenix, Austin, Denver and St. Louis, are doing.

Marketing is vitally important to increasing the regions' share of future quality businesses and jobs, Farley says. That job begins at home by strengthen relations with the region's top 200 employers. He's right.

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