Akron Searches for New Marketing Slogan

A recent Akron Beacon Journal article describes Akron's struggle to find a new slogan to replace its worn out "The Rubber Capital of the World" tag line. Many feel the new slogan should relate to polymers, which is the technology base underlying rubber, plastics and a large part of the chemical industry. Some feel it's simply a waste of time for the community to go through the exercise.

Many cities have taken it on the chin in the past for spending too time trying to arrive at a cutesy slogan for their community. I would avoid that. A better approach is to articulate what the city stands for. What is its overall value proposition to the people and businesses that call Akron home. Something like this might work: "Akron: Inventive Past, New Designs for the Future" might make some sense.