Wisconsin: Needs Results and Attitude Change

The recurring message at a recent Wisconsin economic development forum was that government, business and educational leaders need to take what they have learned in two decades of study and debate and now begin realigning the state's economy for the 21st century.

A statewide survey commissioned by forum organizers found that 85 percent of Wisconsin residents think that the state of the economy is fair or poor, and that 60 percent to 65 percent of respondents didn't really understand what economic programs were in place to help revive the economy.

Sounds to me like Wisconsin needs to do two things: 1) work their plans to get more results; and 2) adopt a "glass is half full" attitude toward economic development. I find that too many places are too focused on their problems and do not give enough attention to their opportunities. Everything changes when you focus on the opportunity-side of the equation. The other point I'd make is don't focus on your programs. Instead, focus on the need that your programs exist to serve. Concentrate on your 'value proposition.' Download my presentation on this subject here.

Go here to read more.