First Impressions Matter

What is the first impression that a business prospect has in visiting your community? What is the initial reaction that a highly sought after rocket scientist has about your community when she visits a Fortune 500 company in your town for an employment interview. First impressions matter in economic development.

You might find this short article about how to improve the first impressions people have of your community by Alison Hanham from West Virginia University.

Hanham describes a program that you can use to gather feedback from visitors and then take action of this information to improve how your community is seen in the future.