Tucson's New Marketing Focus Eyes Hispanic Businesses

Beginning with a launch this month of a revamped Web site to a scheduled launch in May of a new marketing campaign to attract more Hispanic business owners to the area, the Greater Tucson Economic Council (GTEC) has a busy schedule for the next several months.

The start date for the Hispanic Marketing Campaign, a collaboration between GTEC and the Tucson Hispanic Chamber of Commerce, is May 31. The campaign will involve targeted marketing to at least 50 companies from the top 500 Hispanic-owned businesses in the nation.

While GTEC has sustained some budget cuts this year, the organization is ready to step up its targeted marketing efforts this year.Tucson economic development officials remain optimistic that business investment will come back as the economy continues to improve. In addition to its new focus on Hispanic businesses, GTEC has a target industry program that includes companies in the optics/photonics, life sciences, electronics and a number of other areas.

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GTEC website.